March 23.1
Media
Part of Kosher Today
Title
March 23.1
extracted text
4/23/2020
Kosher Today Social Media More Important than Ever as Customers Glued to Smartphones - Kosher Today
March 23, 2020
Social Media More Important than Ever as Customers
Glued to Smartphones
New York…The marketing of kosher food and other goods in a household keeping kosher has not
changed, say the experts. Print publications that are usually read over the Shabbat and the weekend
are continuing to publish with a full slate of advertisements for the coming Passover holiday. What
is dramatically increasing is the use of social media, according to the social media team at
Lubicom Consulting, which also handles the social media for Kosherfest. The need for content at a
time when most people rely on their Smartphones is greatly increased, according to Lubicom. “It
is a great time for branding and communicating with customers who will actually remember the contact at a difficult time in their
lives,” said a Lubicom team manager. Many food companies are particularly making use of their Instagram accounts to keep
customers in the loop. With a record number of people staying home for Passover this year, recipes and meal ideas, such as is
available on sites like Kosher.com is greatly appreciated. It is also a good time for companies that have either never used social
media or have used the platform sparingly to establish their own programs in these uncertain times. Kosherfest and Lubicom
have been receiving a great deal of material to keep the trade and consumers current, particularly about Passover products.
Share Post:
https://www.koshertoday.com/social-media-more-important-than-ever-as-customers-glued-to-smartphones/
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Kosher Today Social Media More Important than Ever as Customers Glued to Smartphones - Kosher Today
March 23, 2020
Social Media More Important than Ever as Customers
Glued to Smartphones
New York…The marketing of kosher food and other goods in a household keeping kosher has not
changed, say the experts. Print publications that are usually read over the Shabbat and the weekend
are continuing to publish with a full slate of advertisements for the coming Passover holiday. What
is dramatically increasing is the use of social media, according to the social media team at
Lubicom Consulting, which also handles the social media for Kosherfest. The need for content at a
time when most people rely on their Smartphones is greatly increased, according to Lubicom. “It
is a great time for branding and communicating with customers who will actually remember the contact at a difficult time in their
lives,” said a Lubicom team manager. Many food companies are particularly making use of their Instagram accounts to keep
customers in the loop. With a record number of people staying home for Passover this year, recipes and meal ideas, such as is
available on sites like Kosher.com is greatly appreciated. It is also a good time for companies that have either never used social
media or have used the platform sparingly to establish their own programs in these uncertain times. Kosherfest and Lubicom
have been receiving a great deal of material to keep the trade and consumers current, particularly about Passover products.
Share Post:
https://www.koshertoday.com/social-media-more-important-than-ever-as-customers-glued-to-smartphones/
1/1